AJG / Brand Uplift & Digital Transformation

Gallagher (AJG) needed help modernizing multiple digital properties to support its global digital transformation initiative. I contributed UX and interactive design work across core landing pages, campaign experiences, and embedded modules — including custom-built, responsive components used in AJG's CMS.

I also created a fully interactive flood awareness quiz in Ceros, working directly with marketing and compliance stakeholders to balance storytelling with regulatory accuracy.

Audience

Primary: B2B insurance customers, HR decision-makers, compliance officers

Secondary: Individuals seeking specialty insurance (e.g., flood, wildfire)

My Role

UX/UI Designer — Component Design, Landing Pages, Campaign Pages, Ceros Buildout, HTML/CSS Prototyping, Stakeholder Reviews

Timeline

~1.5 years (2019–2021)

Tools Used

Sketch, XD, Zeplin, Ceros, Ion Interactive, HTML/CSS, JavaScript, Trello, InVision

Challenge

The Problem

Gallagher was undergoing a large-scale overhaul of its global websites and needed design support to:

Modernize the global domain landing page for ease of navigation across regions and services
Design consistent page templates for different sub-brands under the AJG umbrella
Embed interactive content — quizzes, assessments — that aligned with corporate and legal standards
Reduce friction for internal teams managing content across multiple platforms
Develop style guides aligned with UX heuristics and WCAG / ADA requirements

Objectives

Project Goals

Create scalable landing page templates that worked across brands and use cases
Improve UX consistency by consolidating page components into reusable modules
Translate static concepts into interactive, embeddable HTML/CSS components
Build engaging Ceros quiz content that internal teams could edit and reuse independently

Selected visuals

Project Assets

Approach

Design Process

01 Research & Content Audit
- Reviewed Gallagher's global sitemap and audited regional differences in navigation, legal copy, and product offerings
- Worked with stakeholders to define primary user paths and campaign KPIs
02 Wireframing & UI Design
- Designed high-fidelity mocks of the global domain landing page in Sketch
- Defined content zones and interaction patterns for hero units, CTAs, and dropdowns
- Created interactive quizzes in Ceros using HTML/CSS and visual scripting logic
03 Developer Handoff
- Used Zeplin for frontend development handoff and CSS specification clarity
- Wrote inline documentation for Ceros builds to support future updates by internal marketing teams
04 QA & Implementation
- Embedded final components directly into CMS using raw HTML/JS
- Ensured WCAG accessibility, responsive layout integrity, and performance consistency across all deliverables

Results

Outcome & Impact

✓ Flood awareness quiz still live and driving newsletter sign-ups as of 2025

⇧ Measurable traffic increase tracked through Ceros API analytics

✓ Stakeholder-reported improvement in sales team confidence